Prayan InfoTech Blog

Feb 10, 2018

Quick Tips for New Android App Developers

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We spend a lot of our time every day on applications. It has become an essential part of one’s life. We rely on it for various things. Applications have made lots of our daily activities easy and simple. Android Developer seems to be one of the demanding jobs because of this. So if you are a budding developer, here are a few simple tips you should keep in mind while making an android app.

Be updated with the latest trends
The users today have high expectations on any app they download. With the advances in technology it is imperative that you are on top of the latest in mobile app development.

Understand the need of your users
For an app developer understanding the needs of the user is of paramount importance. Listen to what your users have to say about your app. This helps you in making the adjustments that make your app even more successful. Always remember that we humans appreciate being heard

Design-This could make or break your app
With over two million apps available in Google Play, design is the key thing that makes your app stand out from the rest of the crowd. You need not know everything about design; Google is there to help you out with the same. Make sure to update your app with the latest design trends in the market.

Kick self-doubt out of the window
If you don’t believe in your idea of the app, it is highly unlikely that anyone else will. You have developed the app to address a certain business problem there is a lot of thought that has gone into developing the app doubting your idea will only create more issues than it solves.

Keep it simple, Stupid.
Think of the apps that have made it big. What do they all have in common? They are all the manifestation of simple ideas. Your app should be. The user interface anything too complex can drive away your users. So the best and easiest thing to do is to keep your app simple.

Finally the most important thing is to have fun, if you are having fun app development will feel like a hobby and not a chore!
Happy Developing!

Dec 20, 2017

How to use Digital marketing to promote your business?

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Branding and business development strategies play an important role in recent times due to the wide influence of social media and internet. The best tool for rapid growth in business branding is digital marketing. This article will help you to know more about digital marketing

What is digital Marketing?

Digital marketing is the technique of promoting the business either product or services through digital media. Digital media includes various platforms such as social Medias (facebook, twitter, instagram etc.), websites, blogs etc. The key aspect of this is Search Engine Optimization (SEO) and it’s better to consult with a company offering professional SEO services. Digital marketing industry is booming with a growth rate of 40% while other industries are still struggling with a growth of 5 to 10 %. Currently digital marketing has established a strong presence in business and branding. Any business in any industry can make use of digital marketing irrespective of the product or services offered. Digital marketing helps to identify and point to targeted potential customers through online. It’s really essential for a business to implement digital marketing for quick branding.

Why Focus on Digital Media?

Customers, business owners and marketing agencies have already shifted marketing strategies from tradition to digital. Tracking on customers using websites, social Medias and mobile advertisement is the key feature of digital marketing as compared to traditional one. The potential customers can be easily tracked using digital marketing techniques. Digital marketing techniques are cost effective as compared to other marketing methods. Direct mailing, printing posters, print advertisements etc are more expensive compared to digital marketing techniques like social media, bulk emailing, content marketing etc. Speed, easiness and cost effectiveness has influenced all kinds of business into digital marketing.

Find the Right Digital Marketing Company to Work With

It is quite important to choose the best digital marketing company to promote your product or services. Irrespective of the rate at which new companies offer, go through the services they offer along with reputation. Let me point some digital marketing techniques that company offers.

  • Web Design and development
  • Search Engine Optimization and Marketing
  • Mobile Application Marketing
  • E-mail Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Online Advertisement
  • Online Reputation Management


PrayanInfotech, one of the leading software development company in India serves the best digital marketing services at different packages. Contact now for the top digital marketing agency in India.

Dec 8, 2017

Confused !..Choose Your Mobile App Development Frameworks.

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There is no wonder in survey done on 2017 proving more than 50% of current searches on Google are done by smart phones. So it is essential to prove and establish your business via smart phones to reach a wide audience. Solution for this problem is by creating mobile apps. As everyone know the main software’s available on smart phones are android, iOS and windows in which major portion of users are on android.  The choice is yours to decide native mobile application or hybrid mobile application while considering Mobile app development. But it is necessary to know both advantages and disadvantages of hybrid as well as native mobile application before finalizing.

Native Mobile Applications and its advantages

The smart phone application that is developed and coded using specific programming languages like java for android, objective C for iOS and so on is termed as Native Mobile Application. Native mobile apps are comparatively fast and reliable since they are developed for specific platforms. Video games are generally native mobile applications.


  • Native apps are easier to work and faster since these apps work with the device’s built-in features
  • User can easily find and download native apps from their concerned app stores.
  • More safe and secure


Hybrid Mobile Applications and its advantages

Hybrid mobile applications are those applications which make use of other web applications and are available on different mobile platforms. In short hybrid applications are placed inside native applications and utilize web view. These applications are developed using languages like HTML, CSS, JavaScript and so on.


  • Reduced Development Costs
  • Improved UI/UX
  • Ease of Integration
  • Offline Support
  • Simplified Maintenance


Now which mobile app development platform to choose?

Before finalizing you should be concern about the budget, usability and requirements. Both native and hybrid apps have its own advantages and disadvantages. You can choose hybrid app development if you are looking for an app performing on multiple platforms on low budget. But for a better app with best features for your business, it is necessary to choose developing native apps. Contact now for the best application development company.

Oct 28, 2017

iPhone Latest Version 2017

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One of the key features that make iPhone so competitive in the market is the innovation of Apple Inc. No surprise, all the technology enthusiasts are always looking forward to the next iPhone version. This especially applies to iOS application development companies in India that are dedicated to providing high-quality app development services. After all, having an extensive knowledge of the features of latest iPhone version is very important to continue meeting customers’ demands in the dynamic marketplace.


The latest next-generation version of iPhone, iOS 11 has been released on September 19, 2017.  In iOS 11 we see subtle changes in design especially important UI elements and control center. Control center now includes the bubble-style icons. Also, it now takes full display instead of half because of the wider range of available options. 3D Integration with control center has been enhanced as well. The lockscreen and notification center has been merged with one entity now and swiping down brings the lockscreen.


As with iteration iOS, Siri gets improved, same is the case this time. Siri has more natural male and female voices which learns with how you use it. What makes it smarter is cross-device Siri syncing but as usual apple kept privacy in mind and this syncing is end to end encrypted. Siri learns how you use your device, what you type, what you search for, what you read etc. and uses it to optimize device and predict what you might need next.

App Development

Along with a different look of App Store, iOS app development has been changed as well and developers have more options this time like highlight new in-app purchases and levels which will notify the users about it. There’s a new feature that will delete the unused apps after a while but keep the files and data safe in case app is reinstalled. For better control over location services, there is an option of using location services only when the app is being used. New ARKIT API has been developed by Apple for developers which is designed to allow the developers to create high quality augmented reality apps by taking advantage of all the sensors and cameras in iPhone. The ability to identify surfaces like the table and then adding virtual objects can be improved and graphics can be improved by blending digital objects with real-world elements.

While keeping all these new updates in iPhone’s latest version, Prayan Infotech is here to provide all your iOS app development solutions. Contact us today to discuss your business needs with us!

Sep 20, 2017

Best Programming Languages for Mobile Application Development

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A few days ago, I was having an informal conversation with a business consultant about launching a virtual restaurant that offers food at your doorstep just like Uber and Careem provide transport. What we concluded was that mobile application development was the greatest challenge in that business plan. Why? Well, it’s time-consuming and requires a lot of work in the testing phase to ensure its functionality and usefulness.

While websites are there to help businesses compete on a larger scale, mobile applications provide that essential interface to take the interaction with the audience to the next level. However, there are many factors to consider when developing your app to ensure that your clients get a pleasant experience out of it. Different operating systems, screen sizes, app size, and compatibility with various devices are just a few to mention. These issues make the choice of programming language important in this case. After all, it is quite possible with a wrong choice that you end up spending hours on a task that could be done in a single line using some other language.

To help you get started, some of the best choices are mentioned below.

Java is highly regarding as the best choice for android app development. It works equally well on virtual machines as it works on a browser. This flexibility means that Java can allow you make apps compatible on various platforms at the same time. However, if your target is iOS, Swift is a better choice.

While there are many options for Android, Swift offers mobile app development for iOS operating system. It was created by Apple to overcome security problems and provide high-performing apps easily. What makes this language even more popular is its open-source nature. This means that you can easily see and modify Swift’s source code to meet your requirements.

PHP has the syntax quite similar to other C-based languages. While it is a bit slower, the flexibility and object-oriented feature make it a really great choice. If you are trying to get your ideal mobile app results by integrating some unique features, PHP is what you need.

Python is perhaps the easiest language to learn and apply. Python is well-known for being a one-stop solution for wide range of applications including mobile apps, data sciences and even web development. What contributed most to its popularity is the investment of Google over the past decade. Instagram and Pinterest are a few products of Python.

Choosing the right programming language is just a small step towards Best Programming conpany in India serving greatmobile app. We, at Prayan InfoTech, look after all the stages of this process from user interface and essential features to the final launch. Contact us today to learn more about mobile app development.

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