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Key Mobile App Marketing Strategies


The importance of mobile application development lies in it’s marketing. Developing an application is simple but achieving the targeted customers is challenging. Some of the best mobile app marketing strategies are;

  1. App Store Optimization:

ASO is the core app marketing activities for targeting your customers.  This is the process of optimizing mobile apps to rank higher in search results by setting up appropriate keywords, meta-data, and description to optimize the rank of your mobile app on App Store and Play Store. Select relevant and right keywords and use them in app’s title to drive interested individuals rather than random mass. Optimization of app icons and screenshots are equally essential to maximize engagement and visibility

Two major factors to improve ASO:.

  • Title–  Use the most relevant keyword in your title which can improve your app’s search ranking by an average of 10.3%.
  • Ratings and Reviews– Applications with higher ratings also ranked higher. Increase the usability by giving the users a user-friendly and error- free applications. The ranking is purely  based on the positive reviews and to increase the review,  you need to set up a path top  connect with your customers through your  app, giving them a place to share suggestion with the developer directly . On the other  side, you want to guide happy customers to leave positive reviews for your application.
  1. Make Your App Desirable

Develop an application which will stand out and attractive to users. The major concerns for making your app desirable to users are;

  1. Develop and application thinking from the user perspective considering what they prefer, latest UI trends and user-friendliness thereby building an extraordinary experience.
  2. Build the application focusing on the core purpose of the application with standard design trends, functional flow and colour combination.
  1. Share across social Media:

Once you have a working application in your hand, then spent your 80% time in social Medias. Make posters, flyers, stickers explainer videos, and share it through twitter, facebook, Linked in, Instagram.

Share all the updates in the application in all social Medias and make sure you are focusing the targeted audience.

  1. Email Marketing:

This is one of the main marketing technique to reach more people with collection of data. Collect all the targeted emails and make a better description of your application, attach an attractive and explanatory image and application link.

  1. Explainer Videos;

Develop a video which describes the full flow of the application and you can advertise it whichever platforms you need. Make an interactive kind of 2D, 3D or real videos and share it across your social media. If you are looking for an explainer video for your application, then reach us to Explianer Video Makers.

It is also important to select a company serving best android and iOS application. Here a look on the best software development company in India serving customized mobile applications at affordable rate.

Posted by Prayan May 29, 2018

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