Mar 5, 2018
Get a look on AR, VR and Mixed Reality
VR,AR,mixed reality. You have been hearing these buzzwords of late and want to know what they are all about. Let’s take a stab at these one by one.
Virtual reality (VR) is a computer-generated condition that simulates a realistic vision. The immersive environment is similar to the real world in order to create a lifelike experience. Its normally experienced through head mounted displays or VR headsets.VR devices that include transmission of sensations to the user through a game controller or other devices are known as haptic systems.
Many startups working in these niches have been acquired by multi billion dollar companies. The best example being the VR startup Oculus which focuses on VR hardware & software products. Oculus was acquired by Facebook in 2014 for a whopping 2 Billion dollars.
Virtual reality is currently being experimented in a lot of areas including tourism, healthcare, automotives, education and much more. This technology acts as a catalyst in reducing the expense and bringing in more value. Imagine simulating an environment to teach driving without involving the vehicle. A student is provided with simulated environment and head mount displays to learn. Even if a mistake which could prove to be costly in the real life scenario on the road could be experienced with a few keystrokes with literally zero damage cost to the owner.
Plenty of innovations are gathering momentum in this space. The major players in VR domain being facebook (oculus rift), Google daydream, samsung gear, playstation VR etc.
Coming to augmented reality, imagine you getting a particular information (image,video or text) while you point your vision towards an object. This is augmented reality and it deals with a combination of real world and computer generated data. It combines real and virtual objects in a real environment ad is interactive in real time. Unlike VR, AR allows the user to see the real world with virtual objects superimposed on the real world. In order to benefit from it, you need a dedicated device. This could be a smartphone, handheld device or smart glasses.
Here are a few applications where augmented reality use cases can be leveraged.
Augment – Augment enables its users to see products in 3D in a real-life scenario real time on tablets or smartphones to increase sales and improve user engagement.This app is available on both, iOS and Android platform.
Pokemon Go – You must have definitely heard about this game. This AR game allows users to find virtual Pokémon hiding in the map of real world. The game enables the players to search and catch more than a hundred species of Pokemon as they move in their surroundings.
Mixed reality, also known as hybrid reality is the combination of both the best aspects of virtual reality and augmented reality. It also defines the entire scenario of incidents that gives the continuum between virtual reality and reality. In mixed reality scenarios, people effortlessly pass through both the real and virtual environments at the same time. These situations replicate our character of interaction, such as objects getting bigger as you get closer and the changing of perspectives as you move around an object.
The possibilities are endless with these technologies and the widespread adoption would be key here.